Example Email Marketing Campaign


In this article I am going to provide you with an example of how to construct an effective marketing campaign. You could use it as a template to start creating your own.

It’s important to start with the big picture to have a clear overview of what you want to accomplish with your email campaign. Generally you should have two basic purposes. The first is to build up a really good relationship with your subscribers by delivering great content and genuinely trying to help them. The second, which will naturally follow if you get the first one right, is to promote and sell your products, programmes and services.

So here’s my example email marketing campaign. I advise you aim to create a 90 day campaign. You will find that the majority of people who are going to buy from you will do so within that period. Indeed most will buy within the first 30 days and within that, most will buy in the first week. Remember once you’ve set up your campaign it will run automatically so it’s worth the initial extra work to really maximise the revenue you can generate from your list.

You will need 2 email campaigns. Create one for your subscribers and then also have a different one which you will switch your subscribers over to once they have bought their first product from you.

Now for the subscriber campaign you will need 6 entry level products all related to your niche and indeed pretty closely connected to each other. The basic idea is that every 2 weeks you will write content emails related directly to one of the products and also invite your subscribers to check out the sales page for the product. Only promote that one product during that period then switch to the next product for the next 2 weeks and so on.

As I mentioned earlier you will also need a buyer campaign. You can use a similar approach to the subscriber campaign but with higher priced products. I suggest however that your aim with the buyer campaign is to get them to enrol in a coaching programme or membership programme of some kind. Because this is going to involve more commitment and involvement from your first time buyers I would advise that you don’t just promote your coaching via a sales page but also offer short, free consultation calls to genuine help them with a specific challenge and then if you genuinely believe your programme would help them you can ask if they like to hear about it towards the end of your call. This strategy will convert better than a sales page.

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