Essential Usability Tips To Guarantee A Positive User Experience


Usability essentially involves creating a site in a way that allows users to effectively and easily interact with it. The site must efficiently fulfil the needs of the users and also provide a positive user experience.

So, in order to create a site which users can interact with easily, the site and the elements in it must be intuitive. It’s important to remember that web users generally have much shorter attention spans than users of offline media so you therefore have to make using the site as simple and as logical as possible.

Navigation is one of the key elements in any usability strategy. The site must be clearly organised into well structured categories and it must be easy for the user to understand where they are on the site. This is best achieved through the use of a breadcrumb trail, whereby users can see at a glance where they are on the site in relation to the homepage.

In terms of the layout of content, it’s best to keep the most important information towards the top of the page to save users having to scroll down to find this. Remember to split up long articles using keyword-rich headings and even sub-headings to help maintain the reader’s attention and interest in the page. Short and concise bullet points also have to same effect. Contextual links are also good to have in any large areas of content in order to allow users to click-through to deeper page levels more quickly.

Another much debated usability element is the search function within websites. These often provide poor search results if they are badly designed and are often placed at the bottom of a page where they are hard for users to find. It’s almost become a convention that the search box should be located at the top right hand corner of a page. Make sure the box itself is easy to identify by using a magnifying glass or words such as “go” or “search”.

Other important usability points are both the registration and payment processes. If these are too complicated or unclear, users will simply abandon the procedure and go elsewhere. Make sure your checkout process is user-friendly if you want to increase your conversion rates. In addition to this, another way to ensure you don’t lose potential customers is to guarantee them quick page loading times. Google also attaches great importance to this and has even developed its own Google Page Speed tool.

If you want to find out how to improve your website’s usability contact a professional and reputable UK SEO company for advice.

Leave a Reply

Your email address will not be published. Required fields are marked *