Can’t say I’m too familiar with these so called “YouTubers”.

They’re people who make a living out of making random videos on YouTube.

Oh, please, don’t think I’m knocking them. I mean, it’s an example of great self-marketing. It’s just I don’t spend my time watching these videos.

But, having said that, there is one guy I do sometimes watch.

Simply because he’s from the same county as me (Norfolk).

Anyway, his name’s JaackMaate.

Okay, very much doubt that’s what his mum called him. But it’s his YouTube name at least. Putting two and two together, gonna take a wild stab in the dark and guess his real name’s Jack… They don’t call me Sherlock for nothing.


Right, basically, I started watching this guy a few years ago. He really annoyed me at first. Though I think this was mainly jealousy. After all, he was famous (albeit very much a Z-lister), and I wasn’t.

But here’s the thing:

Recently, I’ve grown to quite like him. Mainly because I respect him as a MARKETER… and I bet he doesn’t even know how good a marketer he is. He no doubt just sees himself as a “Youtuber”.

Check out this comment he put on Facebook a while ago:

You’ll soon realise how he could easily become a top class email marketer…


“People leave me hate comments every single day. I do not care for any of them. Your comments fuel me to create more, and p*** you off even more. My goal is NOT to offend, but on the other hand, I do not care if I do.

“I am certain I make more people laugh and smile than I make angry and upset. Be yourself. People will always love you, and people will always hate you. It matters not.”

My respect for him’s gone right up.

See what I mean about how he’d be a top email marketer?

He’s got the exact mentality you need. He knows the power of polarization. He knows, if you want to be successful, you can’t be all things to all people.

Like he said, you need to be yourself. Which is what YOU need to be whenever you write to your email list. It really will make your email marketing a lot more profitable.

Yes, some people will hate you.

But others will absolutely LOVE you.

That’s basically how Jack’s done so well on YouTube.

So, my friend…

If you want to be successful…

If you want to make a ton of wonga…

If you want to live life on your own terms…

Then you need to start polarizing.

No one else does it.

Meaning you’ll have a huge advantage over your competitors.

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