This is the best advice I ever ignored:

“Don’t just take on “anyone” as a client. Some people just aren’t worth the money.”

Yep, I once ignored this. I mean, I was just starting out as a Personal Trainer. I needed money. And here were clients willing to pay me a lot of it.

But there was one person in particular who I couldn’t stand from first meeting her. And even though I’d been warned against taking anyone on I didn’t like, I was only thinking of the money.

After all, how bad could one person be?

Well, let me tell you… it was the worst decision I ever made.

After a couple of months, I was emotionally drained. Pretty much just because of this ONE client. And do you know what this meant? Yep, I lost all motivation. I ended up hating training people.

At least I did until me and the woman finally parted ways… (Which was followed by a little celebratory dance… )

So you see, even though I made more money in the short term by taking her on as a client, I suffered in the long term. Just because I had no motivation to get out there and attract more clients.

Yet if I rejected her from the start, I would have still been super motivated to go and get more people.

Anyway, that’s just a little lesson for you. Make sure you “screen” people before taking them on as clients. Don’t just take on “anyone” because of the money. In the long run, you’ll be much better off ONLY working with people you enjoy working with.

And, yes, even if you’re just starting out in business and “need” quick money, this advice still applies.

So then, how do you attract people into your business who you’ll actually enjoy doing business with?


First of all, you make a decision to start doing email marketing. Then you build your email list. Then, you email your list every single day of the week. No exceptions.

So that’s step number one.

Step number two is this:

When you write to your email list, you absolutely must be yourself in the way you write. You must have your own unique personality. And, yes, you must be a bit polarizing.


Because doing so will keep away the people who will turn out to be nightmare clients. Whereas it will ATTRACT those clients who you’ll absolutely love working with.

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