Right now, I’m tired
Why? Because I stayed up all last night just to watch “Game of Thrones”.
Remember back to when you were a kid. Think how excited you were every Christmas Eve. Think how restless you were all night.
That is exactly how I feel every Sunday night before “Game of Thrones”. I can barely wait for the morning to go and watch it on SkyGo. (I’m in England, so it’s shown in the middle of the night here, at the same time it’s airing in America.)
But last night I thought: “Screw it. I’m gonna stay up and wait for the 2.am showing.” Just like my younger self was always so eager to stay up and spy on Santa coming down the chimney. (Although coming to think of it, how stupid was I… we never even had a chimney!)
So is this “Thrones” obsession a tad unhealthy? Even a bit sad? Probably.
But you know what? I don’t care. I love it.
Anyway, like I say, I’m tired. And when I’m tired, I just can’t be bothered to work.
I’m sure you sometimes feel the same. Even though the business “experts” will have you believe they’re always super-motivated, all the happy-clappy stuff they bang on about is just a facade. So don’t believe them. And don’t feel bad when you sometimes feel unmotivated. It happens to all of us.
But here’s the thing:
If you want to do well at something, you can’t just put in the work when you’re feeling up for it. Hell no! You’ve gotta do whatever needs to be done every single day. No matter what. No excuses.
The good news? When you get good at email marketing, that’s not actually as hard as it sounds. Just because the only work you really need to do is write a daily email.
Yep, serious. That’s literally it. That’s my whole sales process right there. Kinda cool, right? And guess what, my friend? You can do it too.
Of course, for this to work, you need a responsive list. If you haven’t got one yet, you need to focus on building that first. But once you’ve got one, you really can get away with being “lazy”.
How? Well let me show you:
First of all, like I mentioned, you should be sending a DAILY email to your list. And when I say “daily”, I really do mean it. So don’t go thinking once a month, once a week, heck, even 5 times a week is enough. It’s not. Well, not if you want to maximize your profits, that is.
So why is this? Surely people will just get annoyed? Isn’t this the same thing as spamming?
No. No. And no again.
Look, as long as you provide value in every email, and as long as you make your emails entertaining, then the people on your list will genuinely look forward to reading them.
Of course, if your emails don’t do these two things, then people will get annoyed. But if you do do them, then I almost guarantee you’ll make more sales. In fact, probably a lot more.