Every website owner wants their website to rank well on the likes Google, Yahoo and Bing. Search Engine Optimization (SEO) is basically the things you can do to your website to push it up the search engine rankings.

If you want your website to appear at the top or near the top of the search results, you need to do certain things that keep the search engines happy. When you tell the internet what your business is about, the search engines will then point visitors to your website that they think will benefit from what you offer.

What Type Of Content Ranks Best?

Ask any SEO expert what type of content ranks best in today’s search engines and the answer is always be the same. Google wants one thing, and that is quality content.

Google wants to deliver its users with the best possible results.There are two main things that it looks at to identify if content is good quality.

1. Engagement

How interesting is your content? Are people really reading the whole article or are they pushing the back button the moment they see it? This is the way that Google measures engagement. They want to know how long people are staying around to read your content. If they stay around for several minutes, they know you are providing value.

This is what’s called your Bounce Rate. A lower bounce rate can help rankings. If users generally click back, and your website has persistently high bounce rates, this can affect your website rankings in Google.

2. Backlinks

The second thing that Google, Yahoo, Bing, etc, look at is linking behaviour. The search engines know that people link to content material they consider valuable. Content that is regarded useful or interesting more often than not is shared by users. Content that is considered worthless doesn’t get shared.

Write Content For Users Not Search Engines

If you produce your website content just so that it can get high rankings, you can get caught up stuffing your content with too many keywords. This then becomes unreadable to the human eye. These type of underhand SEO tactics rarely work and even if they do, the result is only short-term. The search engines will spot this an ignore your website.

Useful content leads to happy users and a low bounce rate, happy users link back and share the content, which leads to more traffic, which leads to better rankings in Google.

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