The tactics for getting more search engine traffic to your website is known as search engine optimization (SEO). Because this organic traffic doesn’t have any financial cost, it’s important for every online business owner to ensure that they get as much search engine traffic as possible.
Here are the top 10 ways that you can optimize your website so that you get more traffic, which means more visitors to your website and more sales.
1. What Are Your Keywords?
What are the keywords that your audience will use to find you? Look for high value, low competition keywords to attract your audience.
2. Use Keywords In Page Titles And Headings
Use your keywords in the titles and headings on your web pages. If the search engine identifies a keyword in your page headings, it will place more importance on those words than if they were only in your body text.
3. Use Meta Descriptions
The meta description is the text that search engines show below your search results on their listings. Although meta descriptions don’t directly influence your search engine ranking, they do help to encourage people to click through to your website.
4. Use Keywords In Sub-headings
Don’t just use your keywords in your page heading and title. Use keywords in your sub- headings too. This will draw attention of the search engines and also help to lead your reader’s eye down the page to what you want them to read and describe the actions you want them to take.
5. Keyword Density
If you fill your webpages with too many keywords it makes your page unreadable and your website will be seen as spam. The keyword density is the number of keywords that you have on your website page. This is measured by dividing the total number of keywords, by the total number of words that are on the page. The recognised standard for a keyword density is between 2% and 5%.
6. Keywords In URL
Include a keyword in the URL of your website pages and blog posts.
7. Use Keywords To Describe Images
Search engines can’t read images. So provide descriptions that use your keywords for the images that you have on your website pages.
8. Use Video
Web users like video. While a search bot can’t watch the video, it can read the description tags and notice that there is a video for it;s users to watch.
9. Responsive Design
More and more people are using mobile devices to browse the web. The more mobile-friendly your website design, the more the your website will rank in the listings.
10. Update Your Content Regularly
The search engines want to provide the most up to date information possible. If your website has not been updated for weeks or months, it may be regarded no longer relevant.