You need a list. That’s a given. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. Just push a button and print money – literally.
Here’s How to Build a List:
There are 3 factors in list building you need to consider:
- Your Opt-in Page
- The Incentive
- The Opt-in Success Page
The Squeeze Page – Your opt-in page is the page you send visitors to in order to build your list. This page is the one that asks them for their email. That’s why it needs to look like a professionally designed page. It’s also got to be free from distractions and have a clear call to action.
Failure to include a great “call to action” will result in failure. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
One way to really spice up your squeeze page is to add a compelling video to the page. You only have a few second to get your visitors attention – video helps! And you can repeat the call to action several times in the video. And after the video, you can make it just say “fill in the form now”.
It’s OK if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. There are also list building systems that include video squeeze pages.
The Bribe – The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give your their email. Nobody likes spam, so most people guard their email closely. You have to give them a good reason to do it.
The only way to make this work is to provide real value. It has to be something that people actually want and will be able to actually benefit from it. For example:
- A PDF report
- Some useful software
- Training videos
- An email training series
Basically, you just need some content; something that’s useful and helpful to your visitors. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.
If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. The whole thing will only cost around a hundred and fifty bucks.
Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. It also has to generate revenue for you! Mixing some affiliate products into your email series is a great way to do this. This is such a simple solution because you don’t have to create the product. And it enables you to generate cash right away from your new list.
Your Confirmation Page – The last bit is the ‘Thank You’ page. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the Thank You page. Then they feel good about giving you their email address. And it helps you establish the relationship so when they get your email, they’re happy to hear from you.
You can use a “done for you” email marketing system. Or you can do it yourself. Either write it all yourself or have someone ghost write for you.
In Closing
Whether you decide to build your email funnel yourself; or if you hire people to do this for you; or if sign up for a “complete package” solution, the key is to start building your list, because as soon as you’ve got your own list, you can basically write your own meal ticket!
