If there is a negative review of you or your site in the internet and you want to put it down, you cannot ask Google or other search engines to put it down for you. Not only would it look like they are being bias to you, it might also lead to problems about freedom of speech in the internet. More often than not, these search engines would advise you to talk with the owner of the website to request for the page to be put down or to sue the website which not only taxing to do so but is really not much worth it considering the time and money one has to spend. Whilst that said, a web master has another option up to their sleeves and can in fact help them if ever they encounter such problem. That is – reputation management.
Online Reputation Management
Just like in real life, there are many companies who use advertising agencies to help them fix the company’s reputation especially if it portrays the company in a less than desirable and positive way. Fixing one’s online reputation is the same though it would require more work in terms of having to engage an online reputation management agency or if you are on a tight budget, you can do it on your own.
Unless you file a legal case against the webmaster, more often than not that negative review will stick like a sore thumb and can make you lose a lot of prospects or customers. There are some ways though that you can lessen the impact of the negative reviews if you cannot remove it entirely or the webmaster refuses to take it down. One of which is to bump the negative review down and down and down the search result page. Do take note that users would normally never go beyond the first page of any search result, not unless the top 10 results have insufficient information that they are looking for or are doing an in-depth research.
Open Up Social Accounts
If you ever encounter unreasonable partners whose demands are impractical or angry clients and their negative reviews are on the top page, you can open up social accounts or profiles with high rankings such as Facebook, Twitter, YouTube or even create a wiki page for your company not in Wikipedia but do try others such as Wetpaint as you get to control who contributes to the page. Outranking your negative reviews can be done effectively and efficiently even without the help of page removal services.
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