MarketMaster Audit PRO

⚙️ Strategies and Tactics

1 / 50

Do you run Google/Microsoft Ads Campaigns?

2 / 50

In your Search Engine Marketing (SEM) Campaings, do you track conversions, aiming for a conversion rate of at least 5%?

3 / 50

In your Search Engine Marketing (SEM) Campaings, did you set up conversions Values?

4 / 50

Are your Google Ads and Bing Ads campaigns achieving a click-through rate (CTR) of more than 3%?

5 / 50

Within your Search Engine Marketing (SEM) Campaings, do you assess the Average Time Spent on the Landing Page, aiming for at least 2 minutes to measure the effectiveness of keywords?

6 / 50

In your Search Engine Marketing (SEM) Campaings, is your monthly budget above 1K?

7 / 50

Do you run Youtube Ads Campaigns?

8 / 50

Do your YouTube Ads align with your overall video marketing strategy and contribute to at least a 10% increase in brand engagement?

9 / 50

Do you measure the ROI of your YouTube advertising campaigns, aiming for a return of at least 4x the ad spend?

10 / 50

Are your YouTube Ads driving engagement and conversions, targeting an engagement rate of over 6%?

11 / 50

Do you run Meta (Facebook) Ads / LinkedIn Ads Campaigns?

12 / 50

Are your Meta and LinkedIn ad campaigns generating leads and conversions, with a lead conversion rate target of 4%?

13 / 50

Are you satisfied with the lead generation and ROI from your Meta and LinkedIn Ads, aiming for a minimum ROI of 5x?

14 / 50

Do you update and test new ad creatives on these platforms, ideally every month?

15 / 50

Are you leveraging the full range of targeting options available on Meta and LinkedIn platforms to achieve a minimum 3% CTR?

16 / 50

Do you run Amazon Ads / TikTok Ads campaigns?

17 / 50

Has the performance of your Amazon Ads been successful in driving sales, aiming for a sales increase of at least 15%?

18 / 50

Do your Amazon and TikTok Ads align well with your overall online marketing objectives, contributing to at least a 10% increase in brand visibility?

19 / 50

Do you track and analyze the conversion rates from these ads against industry benchmarks, aiming for at least a 5% conversion rate?

20 / 50

Do you have a Content Marketing strategy in place?

21 / 50

Does your content marketing strategy support your sales goals, leading to a minimum 10% increase in lead generation?

22 / 50

Is your content marketing strategy effectively supporting your overall digital marketing goals, contributing to a 20% increase in online engagement?

23 / 50

Do you produce at least 12 contents per year (Video, ebook, blogs, white papers, testimonials etc)?

24 / 50

Do you have a Social Media Strategy in place?

25 / 50

Do you post at least once per month on your social medias?

26 / 50

Do you have Facebook, LinkedIn, Instagram, TikTok, Youtube acccounts?

27 / 50

Does your social media content drive at least 5% of the overall website traffic?

28 / 50

Are you using tactics to increase follower engagement and growth, targeting an engagement rate of 5%?

29 / 50

Do your colleagues/employees engage (like, share, comment) at least once per month on your social media contents?

30 / 50

Is the average engagement time of your website above 30 seconds?

31 / 50

Do you collect reviews?

32 / 50

Do you utilize and check monthly Google Analytics?

33 / 50

Is your Google Page Speed Insights result good (90-100)?

34 / 50

Do you keep track of keywords rankings through Google Search Console?

35 / 50

Do you track user behavior through tools like Microsoft Clarity or Hotjar?

36 / 50

Is your website optimized for mobile devices and fast loading times, with load times under 3 seconds?

37 / 50

Do you engage in regular backlink building and off-page SEO activities, targeting a minimum of 10 new quality backlinks per month?

38 / 50

Is your website consistently ranking well for your targeted keywords, aiming to rank in the top 10 search results?

39 / 50

Do you implement tactics to grow and maintain your email list, aiming for a 10% list growth rate annually?

40 / 50

Do you send Newsletters monthly?

41 / 50

Do you run Commercial Campaigns (special offers, sales, etc) quarterly?

42 / 50

Do you have email automations in place?

43 / 50

Is your Email Marketing Software connected to your CRM?

44 / 50

Is your average email open rate higher than 15%?

45 / 50

Is your average email Click Through Rate higher than 3%?

46 / 50

Is your average email Bounce Rate lower than 3%?

47 / 50

Do your salesmen reach out to email marketing campaing’s clickers?

48 / 50

Do you organize at least 1 physical event per year?

49 / 50

Do you organize at least 4 webinars per year?

50 / 50

Do you have a telemarketing department?

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