Creating sticky content has become an integral part of doing business online. In order to create content that sticks, you need to combine your storytelling and multimedia skills. When you master these two skills, you will be well on your way to creating sticky content. If you believe that you still need some help when it comes to creating this particular type of content, I have listed some helpful tips that will ensure you create the highest quality content possible.
- Keep It Simple – when you create content that is short and easy to read, your customers are more likely to take the time to read it all the way through. Readers aren’t interested in hearing about the entire manufacturing process of your latest product. They would be more interested in reading about how it change and improve their lives, so that is the information that you should focus on. You should also keep in mind when writing your content, that is should be clear and concise. Including images or video in your content is another great way to demonstrate to readers how your product can be used.
- Include Unexpected News – all great sticky content and any content that has gone viral, features some type of unexpected news. This can be done by including a negative headline with your content. This unexpected turn could be enough to create buzz around your content and compel readers to share it through social media. Taking an unexpected turn when creating a headline for your content can breathe new life into a subject that may have been all over the news feeds. Including a negative phrase is a great way to draw attention to your latest blog or article.
- Tell a Story – if this sounds self-explanatory, it’s meant to. Any type of content can be made interesting if you do so using this technique. Including anecdotes about your personal life or experiences is a great way for you to connect with your readers. Including that little personal touch will allow readers to see you as a real person rather than words on a screen. If a reader is touched emotionally, they are more likely to share your content with their friends.
- Combine Content – the best type of content that you can produce is one that the reader finds interactive. This can be accomplished by including an infographic in your content or announcing a game or contest. Interactive content has been proven to keep readers interested and on your page. In order for your content to be as effective as possible, it should also reflect your brand, voice of your company, or your mission. This will help keep your content relevant and you will be able to establish yourself as an expert in your field.