There was a time when guest blogging was an incredible way of getting more publicity and so many people were doing it. However, fast forward to 2014 and I can assure you it is not the way to go for you. There are several reasons why you need to stop considering guest blogging, as laid out by Matt Cutts, a Google Executive.
Guest blogging if used appropriately can be a very good tool for propping up your reputation online and it can help you venture into territories that you may not have thought possible. However, there was a high propensity for people to misuse these benefits and it is for this reason that Google has been sending warnings for people to stop it. Over the past few years there was an increase in spam content being spun all over the internet by people who pretended to be looking for guest blogging opportunities, only for them to get on to your page and start sharing spam links.
This definitely hurts your reputation online and if you continue to walk with bad company, Google will surely not relent when it comes to exacting their punishment on you. On the other hand, guest blogging has had its fair share of success stories. In the same blog post, Matt Cutts also mentions that blogging is not necessarily a bad idea, especially in the event that you know how to ward off the bad bloggers. It is still a good way of increasing your popularity from time to time, and if you are keen you can still take advantage of the confusion caused by the Google stir and the love for guest blogging and gain some useful partnerships through it.
Boost organic traffic
Guest blogging will go a long way in boosting your organic traffic in so many ways especially if you are an avid creator of good content. Users are always on the lookout for perfect content, and it is because of this reason that you need to make sure that you deliver to them just that. The manner in which the search engines have been getting updates from time to time is incredible. Their algorithm updates are changing over time to favor users whose content makes sense to the readers, and this is one of those benefits.
Once again it is important to highlight the fact that guest blogging is a very good idea in that it can and will help you gain some good organic traffic. However, you need to try and make sure that you are not getting spa links flooding your webpage.