If you don’t include keywords in your website, the search engines will not be able to direct people to your website when they type in words or phrases that are connected to your online business. But, on the other hand, if you use too many keywords on your website content the search engines will regard your website as unreadable spam and ignore it all together.
So how can you include keywords to appear naturally in your website, so that people actually enjoy reading what you have written and the search engines don’t ignore you?
Here is a step-by-step way to easily include keywords in your website content so the search engines can find what you have written, while also making it easy for your readers to read.
Step 1. Know What Keywords You Want Use
Use one of the many keyword research tools available to decide what keywords and phrases are relevant to the subject matter you are going to write about.
Step 2. Write Your Content
To include keywords naturally in your website content material it’s best to purely write the content first. Then, once you have written an informative, and useful piece of content, you can start to think about where to use your keywords.
Step 3. Add Your Keywords
Once you have produced a useful and easy to read piece of content, you’ll need to insert your keywords so that the search engines will pick it up. Ideally you want to put your keyword or phrase in the title of your content and in the first sentence. Them add it in the first sentence of your last paragraph. Throughout your text, use your keyword 1 or 2 times for every 100 or 150 words. Ensure that your keyword placement doesn’t come at the cost of readability.
Step 4. Check Your Keyword Density
Keyword density is the number of times your keyword or phrase appears in your content. There are many free keyword density monitors online. For the most part, keyword density is calculated for every 100 words. An 10% keyword density signifies the keyword was used 10 times in every 100 words. This is way too high and will make the content pretty much ridiculous to read. If the frequency of your main keyword is 2% or lower, it will make your content easy for people to read and easy for the search engines to actually rank your pages.