Google is undoubtedly the biggest search engine out there and we need to make sure that our websites are able to cope up with all the updates announced by the company. In the last couple of years, Google has come up with multiple updates including Google Panda, Google Penguin and the latest one named Google Hummingbird.

The main focus of these updates is to make sure that internet marketers avoid wrong SEO techniques in order to get good rankings. Content is still the king and if you want to increase the rankings of your website, you need to ensure that it has relevant content. A lot of low-quality websites were slashed after these updates and their rankings declined substantially. On the other hand, high quality content sites were given priority.

All these updates also talk about the overall structure of a good website. That’s why; it is extremely important for you to make sure that you have taken care of your website from the start. During website designing and development, all these updates should be kept in mind. You can’t just stuff keywords at the back or front end of your website. There should be a proper percentage and density, otherwise Google keeps penalizing websites.

As far as content is concerned, website owners need to be very cautious about what they are posting on their website. Content should be relevant and written in a professional way. Duplicating content or copy pasting it from another resource is not acceptable. Apart from your regular static pages, you also need to have few web pages where you can post new content regularly. It could be your blog or news section.

When you start with marketing your website, make sure that you are targeting all the important portals. Even after all these changes, SEO holds its importance. If you will follow Google’s guidelines, you would be able to achieve good rankings on search engines. Apart from that, Google also emphasizes on paid campaigns. But it takes time and effort.

Social media marketing is also very important. There are multiple portals such as Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+. All of them have their own significance and you need to pick those that are relevant to your industry. Working on all of them at once isn’t going to help because the community building and engaging process takes a lot of time.

Google will keep bringing changes but one thing that’s not going to change is a good quality content. So, keep writing high quality and relevant content for your website. Being a business owner, you should also ensure that your mobile website is working fine. It needs to be in sync because these days, a lot of traffic is generated from mobile websites.