Ecommerce has proven to be a blessing for numerous entrepreneurs who have succeeded in selling their products online. Listing the products on marketplaces like Amazon, FlipKart and Snapdeal was the way to reach customers situated at various locations in the early days. Now the trend has switched to having an independent online store for obtaining more profit. So one of the most common questions asked by a number of brick and mortar retailers is,
“How to build an online store?”
Let’s consider the most convenient, affordable and time saving solution for this question. The answer is ‘Ecommerce platforms’ which offers the best ways to create an online store and start selling your products instantly.
Getting your online business started with ecommerce platforms has multiple benefits like:
1. No need of technical knowledge for starting your online store.
2. Customer support to guide you through all the difficulties.
3. Create a brand value for your products.
4. Provide offers and discounts for creating a loyal customer base.
5. SEO features for ranking on the top Google search results.
6. Pre-developed carts for faster and easier checkouts with multiple payment options.
But before you choose an online store builder, you should be aware of the features they provide. Also you should check the features along with your requirements for getting your store kick started.
Here is a set of the top three questions to ask before you build an online store.
1. Is the platform easy to use?
Working with an ecommerce platform that is not easy to understand can be a big drawback. The dashboard provided to you plays a key role in understanding the platform and hence it should offer a smooth learning curve. Creating various product catalogue, uploading product images, managing orders and payments should be an easy to handle task. If you find the platform too difficult to understand, you can go for any other choice available in the market.
2. Do they ensure flexibility?
The entire process right from signing in till the checkout should be smooth and easy for the customers. Flexibility is the key factor which can make a good shopping experience when you build an online store. Picking a platform which offers a customizable solution that can handle the complex flow of the online store is a necessity. An ecommerce platform that provides flexibility at every step is the perfect option which can easily accommodate the diverse requirements of etailers.
3. Is the platform mobile friendly?
Always remember the fact that small screen makes huge profit. Mobile commerce has brought tremendous change in the market and helped customers in easy shopping and entrepreneurs in gaining more profit. If you build an online store which is not mobile friendly then you might lose considerable traffic and conversions resulting in overall loss for your business must know that making profit can be next to impossible. Hence, having the mobile website becomes a necessity.