How are you getting prospects and customers to buy from you? Building your email list is crucial to the survival of your business. It doesn’t matter if you have an online business or a bricks and mortar business, email marketing is one of the most effective forms of marketing that has ever existed.
Building an email list means that you spend time getting email addresses for marketing from leads, prospects and customers. You can then send them information related to their problems and offer them products or services that provide solutions.
So how can you build a better email list?
1. Produce Valuable Content
While your audience won’t see the content until they sign up to your email list and open your email, the content needs to be well written, interesting, and relevant to your audience. You want them to love it so much that they keep opening and that they share your emails with their friends.
2. Segment Your Email Lists
The more targeted each email list is, the more relevant the messages can be for your readers. By segmenting your lists when people make a purchase or click through on a link, you can make each email much more personalized.
3. Produce A Lead Magnet
You’ll need an incentive to get people to give you their email address. Having said that, make sure the incentive is specific to your target market, to avoid visitors who just want the freebie and have no plan of ever buying anything.
4. Add Social Icons
It’s easy to add social icons to your email messages. Include them on your email at the bottom, but also add a call to action asking your readers to share the email.
5. Use Creative Twitter Welcomes
You can get software to send automatic welcome messages to people who follow you on Twitter, like SocialOomph. While some people don’t like them, they’re still effective.
6. Get Yourself Interviewed
Find people who are looking to interview experts in your niche and pitch yourself as a guest. Most of the time when you are a guest you’re expected to bring with you an offer to their audience. This offer can require an email address to receive it.
7. Host a Webinar
Webinars are a great way for building your email list. Everyone who wants to attend the webinar has to sign up for your email list. People see personal webinars as valuable and are more willing to give up their email address for them.
8. Speak Offline
You can collect email addresses at events as a host or speaker. If you give a good, value-packed talk and presentation, people will want to sign up to your list.