In this article you will learn the importance of having a list of subscribers and how you can promote affiliate products to them, why you need to get the readers email address and finally what you need to offer people in exchange for their email address.

The importance of building a list of subscribers cannot be underestimated. Now what is the reason why you need to build a list?

Let’s look at this from the opposite perspective, if you placed all of your products just on your website you could promote them in your blog posts or on a products page. Now, this is fine in doing this, but if someone comes to your website, let’s say it’s a fishing website and they read a few of your blog posts, they see a products page and they click on that page and you may have twelve products listed and then something happens. He’s distracted for one reason or another, maybe his wife has come in from work, or his dinner is ready, his children are calling for him, he closes up his computer then the next day he comes back and can’t remember why he was looking at those products. Then you have perhaps lost a sale. But, if you had offered this person an opportunity to join your email list then you’ll have the chance of promoting one product at a time to this person.

Now the advantage of giving them one product at a time is that you give them an opportunity to make a purchase, if you sent out just a page of five, six or seven products you will find that you will make less sales because there is just too much choice. If you offer them one choice it will either be a yes or a no answer and the beauty of email marketing is that you can send out three emails promoting the same product spaced over say five days and each email is different. The first email could focus on the benefits of the product, the second email could address any questions they may have before purchasing the product and the third email could be testimonials from people who have already purchased it.

How do we collect someone’s email address?

This is done through what is affectionately known as a squeeze page. On this squeeze page, well the squeeze page only has one single purpose and that is to collect the email address and the name of the person who is joining your list, and we offer them something called a free give away. A free give away could be a free eBook, it could be an audio program, or it could be a series of videos, or even just one video, it could be to watch a webinar, it could be to listen to an interview or a podcast. There are so many things that you can use, it is like a kind of bribe to entice people to join your email list and if they want this information then the only way they are going to be able to get is by entering their name and email address and therefore they join your list and put into your sales funnel. Then they are offered one product per week.

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