Selling advertising space is one of the most popular ways to monetize your blog or website. However, instead of marketing your site to individual clients, you can save a lot of time and earn a steady stream of income by teaming up with banner ad networks. This means you don’t have to create your own products to sale on your website or act as an affiliate and promote products created by others. By selling ad space, you’re essentially getting paid every time someone clicks on an ad that’s on your website. Of course, the size of the cash flow depends largely on the number of relevant ads you display. The more ads you display and the more clicks you receive, the higher your income. However, with so many banner ad networks for publishers available online, knowing the right one for you may not be easy. Here are some important factors you should consider before joining such networks.
Control over Displayed Ads
The best banner ad networks do have comprehensive interfaces where publishers can preview a banner, and choose whether they want the specific campaign to be displayed on their websites. This is useful especially, if you and/or your visitors are against certain types of advertising. For example, those that contain references to gambling, tobacco products, or adult content. A good network will let you know about these ads through visual flags in your administration area.
Irrelevant ads not only annoy your website visitors, but also lead to very few conversions. So, it?s important to make sure that the network you want to join provides ads that are relevant to your area of specialization. Your readers are more likely to click on ads of products or services that they?re interested in.
There are some networks that don?t pay at all, while others take up to four months to pay publishers. Do your research well, and join only those agencies that have proven to pay promptly. Good networks pay anywhere from every two to four weeks after the clicks have taken place.
Terms and Conditions
Before joining banner ad networks, make sure that you have read their terms and conditions carefully. This is important to avoid breaking the rules that may cause your account to be banned, and consequently lose your money. Since fraud is a major problem in the banner ad industry, you need to look for a network which takes fraud cases seriously, but still gives you enough room to move.
Unless you find advertisers by yourself through direct advertising, the chances of finding $10.00 CPM (cost per thousand impressions) ads are pretty slim. However, if you shop around carefully, you can still be able to find networks that pay at least $1.00-$5.00 CPM.
Let these factors guide you as you choose the best banner ad networks to monetize your website.