Do you remember, in childhood we used to play a game of identifying the name of the company or company trademarks just by having a look at their logos? It was really a fun game because many times we used to tell the name of the big companies instantly with just a glimpse at their logos, unlike some logos which used to seem non-existent to us. Well, this is the strategy behind creating a trademark logo! If a logo is designed and marketed strategically, it can have the traction to multiply the purchasing power of a customer. Take a look at some of the most iconic logos like Nike, Apple, Louis Vuitton and other gigantic company’s logos. They are not into heavy advertising of their products yet sales are higher. This is because most of the sales are driven due to their logos. Let’s talk about some of the things to consider before getting your company’s logo designed:
- Type of a Logo Matters You would have noticed that most of the companies use single colored logos whereas some use letters to make their logo. Let’s discuss the different types of logos:
- Wordmarks These logos are often freestanding words which do not need any decoration. They are independent as they are made with single color, structure and size. Examples: CNN, Facebook, IBM, etc.
- Letterform Letterform logos are similar to wordmarks instead of the fact that they are made using ascenders and descenders. Also, there is a difference in height of uppercase and lowercase letters. Examples: HP, Godrej, DC, etc.
- Abstract When a logo is not related to the brand, motto or the background, it is called abstract. These logos are just graphic textures or images.
- Pictoral Some of the companies like Twitter and Starbucks have smartly used pictoral logos and are doing great in their fields. When any image is depicting the brand that resembles metaphorical objects, those are Pictoral logos.
- Color of a Logo There is a scientific angle in choosing the color of your logo. You would have seen logos of different colors of renowned companies. Every color has a psychological impact on human brain which makes it attractive. For instance, yellow color depicts freshness, energetic and happy due to which it can be used for health services. The red color represents bold, youthfulness and high intensity which is well-matched for products like Red-Bull or Pepsi
- Logo Font Similar to the color of a logo, font selection is equally important as it has an impact on the mindsets of people. Keeping this in mind, you should choose the font of your logo wisely. For example, if you are running an IT or legal company, the logo should consist of bold, sturdy and firm fonts. On the other hand, if you own a chocolate manufacturing company, the choice of cursive and stylish font will be more beneficial as it will depict childishness and naughtiness in your product.