In the fashion of a modern-day circus caravan, the Amazon Treasure Truck drove up to Los Angeles, Chicago, Houston, Atlanta and Dallas, and delighted residents of these cities.

This is the first time that it was seen outside of its hometown, Seattle, so you could just imagine the joy that everyone felt at the sight of the treasure-bearing vehicle.

Aside from spreading joy, visiting their customers’ neighbourhoods is Amazon’s way of gaining a deeper understanding of their lifestyles and interests. At the same time, they are happy to let non-online customers or first-time Amazon buyers have a taste of their best-sellers.

“At Treasure Truck, we hand-pick our favorite new, trending, local or delicious items, load them on the Truck, then cruise around town spreading joy for everyone with a smartphone and an appetite for fun,” Amazon said.

Like a true treasure chest, the truck carries large quantities of one or a couple of Amazon’s top-selling items as goes around the cities. Then it parks at a designated pickup point where customers can go to get their orders aka treasures.

It’s a daily surprise game

The deals on the Amazon Treasure Truck vary from day to day and are sold at a steep discount, like less than half of the original price.

That explains why it is highly anticipated, so much that people feel cheated when they don’t get to partake of the goods on-board it.

What’s stuffed in the truck is solely Amazon’s call, but if you’ve been selling on their marketplace and vying for the Buy Box for quite some time, perhaps you would know that they’re partial to high-quality products with low prices.

Those two factors always go hand in hand and have always been the selling point of Amazon.

Expect nothing but only the bestselling products of Amazon to make it to the treasure lorry. Whether you’re a fan of fashion wear and footwear, electronics and gadgets, fancy or gourmet dishes, you’re in for a treat.

Online shoppers can get anything from mouth-watering steaks and chargrilled salmon to fashionable clothes and must-have game consoles.

There’s no way of knowing what’s on the truck except by signing up to the Amazon mobile application. We are anticipating a rapid increase in the usage of the app, perhaps exceeding what it has achieved on Prime Day.

Where to next?

Amazon loves not only dishing out deals but also keeping everyone in suspense, wondering if the Treasure Truck will ever come to their place.

Although it’s currently rolling through the cities of the United States, word has been going around that London is likely to be included in its line-up.

Amazon folks were spotted there early this year looking for marketing and business managers; is that a telltale sign of wonderful things to come?

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