When did you last take the time to look at your email? Most people check their email a few times a day. Email is a great way to reach your potential customers and existing ones. Here are some tips on how to effectively use email marketing for your website.

You must never send unsolicited emails to those who have not requested them. Your emails could be flagged as spam if you send them to people who did not sign up on their own. This is terrible for business and might even get your IP address blocked by certain Internet providers.

Do not continuously insist that your subscribers “Buy now!” in your mailings. They understand you want sales, so build a steady relationship with them first and present products and yourself in a professional manner. They will be thankful for this and be more likely to purchase something from you.

Proofread everything you send them. It is imperative that all the emails you send are correct. You should also test the layouts of your emails to make sure everything shows up correctly. Additionally, if you use email links, test them for functionality.

Your emails should all feature the same logo and company logo. The font you select should be something that everyone can clearly see.

Provide your readers with special articles that they cannot get from your site. Also, on occasion include offers on products and services.

It is a very good idea to require site visitors who are interested in receiving emails, to opt-in twice. I know this seems time-consuming, but the double opt-in, decreases the chance that you or the provider of your email services will be accused of spamming or sending unsolicited messages.

Holidays are a great time to send greetings and special discounts to customers. It is not recommended to send out important business emails near holidays. People are away from work and have limited access to their offices and computers or just preoccupied with other matters. There are obviously exceptions to any rule. These may include emails concerning Black Friday deals or other occasion-specific campaigns.

Let the subscriber dictate how often they would like to get messages from your business, and how much information they wish to disclose.

Use passive and active feedback to enhance your email marketing strategy. Active feedback is obvious: ask your readers for suggestions and their opinions. Passive feedback is generally not even be noticed by the readers. You can use tracking tools and other software you have in order to figure out which links are receiving the most attention.

Remember that many people are now using a smartphone or another type of mobile device to view emails. Keep in mind the variable screen sizes when creating emails and make sure that they are readable on phone-sized screens.

In order to keep the lines of communication open with your customers and clients, email marketing makes a lot of sense. Use this information when you are developing an email marketing campaign and you will see your profits increase. It is easy to promote your company through email and reaching out to customers.