If you have a website for your business, chances are there is a myriad of digital marketing tactics that you have previously ignored thinking that they will not have much of an effect on your online presence. There are a number of reasons for doing this. Either you think that it may take too much time to concentrate on them, or perhaps you do not know your way around some of the strategies used online. Regardless of your reasons, here are some of the digital marketing tactics that every business owner should contemplate.

Open social media accounts

When it comes to digital marketing, this is the first thing that you should set up. However, a common mistake that corporate brands make is simply setting up a profile and think that they have fulfilled their social media needs. The most vital part of social media is the “social” aspect of it. This means you need to interact with your audience! After completing your profile, start posting engaging and visually stimulating media on the different platforms that you have joined. If your content is interesting, your target audience will respond to you and this will form a rapport. The epitome of a working social media is when you need a team to handle your different accounts for you, as the feedback is overwhelming. This will show you that your customers are engaged.

Explore video marketing

More and more online users prefer watching a video rather than having to read pages and pages of content. This is because a video tends to be more visually stimulating. In addition to this, you can pack more information into a video rather than have to write thousands of words to express the same thing. Having your video professionally done also increases the chances of this going viral. Viral marketing would be a dream come true for any business as your brand becomes exposed globally without any effort on your part!

Invest in sponsored ads

Most social media platforms offer sponsored ads to people who would like to increase the scope of their audience. You can take out sponsored ads on Facebook, Twitter, YouTube and even LinkedIn. The biggest advantage of sponsored ads is that the algorithms in place in the various social media platforms will ensure that your content is being targeted to the demographic you are looking to get potential customers from. Therefore, it is a method of direct internet marketing. Sponsored ads on social media are also much cheaper than taking out conventional advertising thus making it a great investment for any business, large or small.

Personalise your website

When it comes to digital marketing, you need to keep in mind that there are thousands of other businesses that you are in competition within the digital space. How will you make the user experience different for you online visitors to ensure that your website remains memorable to them? Take time to personalise your website. Steer clear from copy paste designs that look like a host of other websites online. Keep in mind that an average internet user will spend ten seconds on the home page of website. If they do not see what they are looking for in that micro amount of time, they will move on. However, if you find ways to keep your visitors engaged on your site, not only do you increase the chances of them becoming repeat visitors but it also increases the chances of them purchasing your goods and services.

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