M-Commerce has changed the shopping behaviour of consumers; store familiarity and loyalty have long been replaced by the need for instant gratification.
So, while patience is still considered an important virtue by the many, it is not put into practice in online shopping.
Shoppers are constantly on the lookout for retailers who can get their orders at their doorstep within the shortest possible time frame-one day.
Same-day delivery has become increasingly important to online businesses as mobile shopping continues to rise.
On the one hand it can help a retailer generate more revenue because customers are willing to pay more to get their orders on the same day, but on the other hand it could be challenging to businesses that are not equipped to ship orders in 24 hours or less.
Most UK shoppers prefer same-day shipping
Based on the data gathered by Clouder.co.UK from several surveys, UK has beat the United States and Australia in terms of the number of online shoppers searching for companies that can deliver within the day.
In a survey which it conducted among 523 online shoppers, 52% said they will choose to buy from a retailer who offers same-day delivery over those that didn’t, while 67% of them said they would spend more for this shipping option.
The report also revealed the following:
- 36% are willing to pay additional £10 to £15 for same-day shipping
- 34% will use it for Valentine’s Day
- 31% for Christmas
- 28% for birthdays
- 7% for other occasions
How to get started
The battle for the fastest delivery service heats up as large retailers like Amazon and Argos aim to prove that they’re the best; Tesco joins the race too with its one-hour delivery service.
Now don’t think for a second that you can’t compete with them because you’re not in the same league as they are.
However, note that the decision whether or not to offer same-day delivery should be based upon your products.
Aside from grocery items, this service is usually for last-minute gifts like flowers, chocolates, and balloons.
Try running it for a specific period of time and then get your customers’ feedback to know if the program is worth considering for your business.
If they liked it but you can’t provide the service on your own, consider teaming up with a third-party logistics company.
Same-day delivery has gone from being an option on your eCommerce store to a customer-centred business strategy; without it, you’re likely to lag behind other online retailers.
Draw up a plan which will enable you to offer and maintain this service for the sake of your customers.
