If you own a website for your business, it becomes easier to advertise your services in a single place. Those with many websites offering different services and products might bring challenges. However, one e-commerce site might have several pages giving details of service and products. If you own small websites, it makes it easier to write details of the products and services offered and then list them.
The use of a micro niche website is to support the main website because it helps to bring traffic and focus on the content. A business owner should have niche marketing sites if they have specialized in each niche. Each single site needs resources and time.
There are several ways you can use to build niche websites. Some of them include:
- Choose a unique domain name for each macro site
- Use sub domains for each niche site
- You can have subfolders from the main website
The above three ways are applied, but this depends on what you can afford in terms of resources. If you want to achieve organic SEO results, choose different domain names for every micro website.
Wondering what are the advantages of using independent niche websites?
If you start using niche sites, then website downtime reduces. When one of the business sites is down, the other sites will be live. In contrast, when you have a single site and then it develops issues, this leads to poor traffic and conversion.
There is an increase in quality backlinks. This is because a person can do the linking to those sites and increase the number of reputable sites back to the main website. These back links increase the traffic to the parent site.
Another advantage of having niche sites is that it increases authoritative sites. After optimizing the websites, they take the time to hold independently. They, therefore, develop and command authority in their niche. With these benefits, it becomes advantageous.
And with this approach, you can also boost your activities online. This is because people get the opportunity to expand their business. After the site starts to rank while getting good traffic, it becomes easier to rank at the top of search engines.
The last benefit is the ability to get the most out if the visitors. The use of analytics tools helps to understand what the client wants and their behaviors. These tools help a person know how the customers are influenced by these sites in your zone and allow you to do investigations and comparisons of services given elsewhere. In the end, you get an insight and make the decision.