First of all, let me make one thing clear that banners are not dead. They still exist in the web world and they will remain around in the near future too.
They are doing good primarily thanks to their new home – Google AdWords. If you or your client is using Content Network for advertisement purpose and not embracing banner ads, then you are certainly overlooking the big elephant in the room.
In short, banner ads are still an inevitable part of your advertising campaign.

What makes it a good banner?

A good banner isn’t the one that looks appealing, but it is the one that results in business for its owner. No matter if it is the poorest banner design in the world, if it works, it is a good banner.
Now, how will you decide whether your banner ad is working or not? All of the ads over the web have just one goal – to get clicks. So, if your ad has more than average CTR that means it is working, which in turn says it is a good banner ad.
You need not to bother about the admiration of the creativity or design of the ad. Instead all you seek is the measurable results in form of clicks.

Some most fundamental rules of creating a good banner design

You can go and visit the soon-to-be-placement of your banner ad, just scan the page and take the essential notes such as how many ads are there, which style other ads have followed, and how will your placement looks. The deeper you will go studying this, the better results you will harvest.

To survive in the cut-throat competition over the internet, professional banner services need to stay tuned with the latest trends, techniques and technologies. On top of all, the ad owners need to know what their targeted audience is actually looking for.
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2 Responses

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