Selling in your local area is easier said than done, especially if you’re offering commonplace things.
Small retailers in Europe who have been selling online for quite some time still find themselves struggling to meet their profit margin day in and day out despite heeding the advice of experts.
Targeting your keywords to your locality will make your eCommerce website rank higher on search engines, say SEO specialists.
Market research specialists, on the other hand, say adding products on trend to your store will get it more visits and increase its conversion rate.
Still, a seller’s total expenses beat their earnings.
Selling on marketplaces like Amazon and eBay doesn’t guarantee to increase their earnings either, considering the large fees one has to pay on these platforms.
However, with the expansion of Facebook’s eCommerce platform into 17 countries across Europe, local sellers in the region can easily reach out to their niche audience.
Online sellers in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, and Switzerland can now list their products to the relatively new buy-and-sell avenue.
This expansion puts Facebook in a better position than its competitors Craigslist and eBay, especially in terms of number of active users and engagement.
Deborah Liu, vice president of Facebook Marketplace, said:
“We want to make it easier to buy and sell, but we also want to make it community based.”
With over 2 billion monthly active users and 1.15 billion daily active users on mobile devices, Facebook is clearly at an advantage in the eCommerce game where they are technically new.
How to Sell on the Facebook Marketplace
If you feel that you’re not earning enough from selling on the Internet because of the sky-high fees which online marketplaces are taking from your overall sales, FB’s eCommerce platform is worth a try.
It costs nothing to sell on the Marketplace; no commissions and shipping fees are required as transactions are done offline.
Sell anything from clothes and shoes to gadgets and cars, plus the process is quick and easy.
Simply go to the buy-and-sell group you want to sell in, add in the details of your product and then post it.
Sell in the most popular categories
A recent data from Facebook revealed that buy-and-sell groups in Marketplace get over 550 million visits every month. The most popular categories here are furniture, women’s clothing and shoes, and babies and kids’ products.
If your product falls under any of those categories, go and post it now without a second thought.
It won’t take long for your product to be noticed on the Marketplace as potential customers either look up a seller’s profile or check if they have mutual friends.
Once they see that you know people whom they know as well, you instantly win their trust.
So if you have many friends on Facebook who can’t get enough of your status updates, photos and videos, among others, that’s a clear sign you have a market waiting to consume your offerings.
Have you ever tried selling anything on the Facebook Marketplace?