Christmas doesn’t put a stop to the shopping frenzy, so don’t break your sales momentum just yet. Many shoppers put off buying certain items until after Christmas because they know that they can get them at lower prices. While buying gifts for their loved ones at the moment, those winter clothing, gift sets and holiday décor would constantly linger on their minds. Here below we list three ways to use customer behaviour to increase your post-Christmas sales.
#1 Hold a Clearance Sale.
Welcome the new year with fresh inventory. Clear out old stock by holding an inventory sale. Offer discounts on items which you weren’t able to sell during the holidays, such as winter clothing and accessories, as well as slow-moving items. If nobody bought them in 2016, chances are no one will in the coming year. However, offering these products at rock-bottom prices, or a “buy one, get one free” deal, will easily convert these items into cash.
#2 Recover Abandoned Carts
Email customers who have added products to their shopping cart, but didn’t proceed to check out for some reason. Not all abandoned carts were done intentionally. Some of your customers might’ve run into a glitch on your website which prevented them from completing their purchase. Mention the items which they left as well as the link to their cart, to save them the trouble of having to type in their personal information again. Don’t forget to craft a relevant subject line so that your email won’t end up in the recipient’s spam folder – plus add in quality images. Reminding your customers of what could’ve been theirs is the best way to win them back.
#3 Offer Unmatched Customer Service
If you’ve been receiving an influx of orders since November, then your store is most likely to see product returns and exchanges in the coming weeks. They could be a lot or just a handful, but regardless of the quantity you must be ready to get them done in a timely manner. Having a member of staff who can respond promptly to email queries or customer service calls is crucial as this shows how reliable your business is. Your sales may rise substantially this month, but in the end it’s all about customer satisfaction and retention.
To ensure you achieve that, double-check the following areas on your website.
- Contact Information
See to it that your contact numbers and email address are visible on every page.
Also add in the mobile chat app that you’re using, as majority of online buyers shop with their mobile devices.
- Return Policy
Be clear about the time frame for returns and conditions which a customer needs to meet before they can return an item.
- Themes and Banners
Spread holiday cheer by using a Christmassy theme on your website.
The Internet abounds with websites that offer royalty-free images you can download for free, and use in creating holiday-themed banners.
- Business Hours
Aside from your regular business hours, be sure to let your customers know of any changes that you make to your schedule, especially with regard to shipping.
Keeping these things in mind will surely make this a wonderful holiday season for you and your business.