If you’re new to internet marketing, you may have heard of Google’s AdSense network which has allowed many to make a living online. But you may be wondering are there other alternatives? Google AdSense is a form of a banner ad network, and there are many around. Typically, the way banner ad networks work is that you would sign up with them, have an account created, and they will supply you with their banner ads.
Relevant Ads Are Key
Their ads are mostly tailored to suit your website’s niche, so you would end up serving relevant ads to your traffic. Imagine it as a clearinghouse connecting an advertiser intending to get his work published to the world, and your website serves this purpose, and as a result, you would be compensated with advertising fees.
Cost Per Click and Click Through Rates
This is the simple way to look at it, in a nutshell perhaps. There are many different payment methods depending on the banner ad networks you are working with, which the most popular would be the cost per click or known as CPC. When a customer browses your site, for each click they make on the network ad banner, you will receive compensation depending on the cost-per-click.
This value is obtained from the free market of keyword bidding. In that sense, you can imagine certain keywords are more valuable than others, such as buying and weight loss keywords are more valuable than general info-centric keywords. It would help to serve relevant ads to your traffic, as this would improve your click through rate. It helps immensely that the audience is interested in your topic, and is served up ads relevant to their interest.
Applying To A Banner Ad Network
When applying to banner ad networks, it is helpful to have an already functioning and aged site when applying, and this will improve the chance of approval. Don’t hesitate to pick up the phone and give the ad network a call if needed, as this shows initiative and will help in the approval process.
Keep Your Audience’s Experience In Mind
Keep in mind always, the key to monetizing your website is in the traffic and audience you generate. If you serve constant irritating pop-ups, or an absurd and unnecessarily high amount of banner ads all over your website, your visitors will be affected and you would immediately notice a much higher bounce rate.
Hence, just keep your ads nice and neat, and you will be fine.