It appears as though there’s some type of frenzy or an uproar of some kind in regards to Content Marketing… It’s a peculiar thing, as Content Marketing has always been the number 1, essential practice in SEO best practices. In fact – content is what launched the internet into becoming one of the most important inventions in modern day technology.
Lee Odden of TopRank Marketing has said: “Content is the reason search began in the first place.”
Before the Web/The Internet became ever so cluttered with the display of Ads and PPC – content was the only thing that drove traffic onto websites.
Oddly, even since the boom in technology and in digital marketing – content still remains to have an immense impact in driving customers and sales to different websites. Rather than declining in its power – content has now become more essential and effective than ever before in digital marketing strategies.