Email marketing is said to be one of the strongest marketing channels. And it can be, if backed by an effective email marketing strategy.

An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.

You know you need to attract new customers and keep existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the expected results.

Here are 10 reasons why you should use email marketing:

1. Build credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

2. Boost sales

email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers.

3. Reach people on any device

Email marketing is one of the best tools that can help a business take advantage of the growing popularity of mobile technology.

4. Look professional

Email templates are designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each template with your logo and colors to make sure it matches your brand.

5. Generate leads

However, the hard truth is the person who downloaded your eBook might have solely been interested in its contents. That individual may or may not have any real interest in your category of product or service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

6. Promote services

Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

7. Learn what works

With email marketing you can see how your emails are performing, help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

8. Attract new clients

Attracting new clients can be a much tougher challenge than maintaining relationships with existing ones. Social media is a popular channel for building relationships, awareness raising and, increasingly, lead generation.

9. Generate calls

When done right, email marketing lets you reach the right person, with the right offer, at the right time.

10. Build your brand

With email, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

Email is the only channel of communication that remains private, that is a direct connection between you and your prospect, and most importantly, it has an opt-in process that turns it into the purest form of Permission Marketing.

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