Email Newsletter: 3 Alternatives to an Ezine

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This article was inspired by a conversation I had today with a client; in fact this isn’t the first time I’ve had a similar conversation with clients, so I thought I’d share my response to them with you. This client basically said to me,

“Tracey, please tell me I don’t have to send a weekly ezine!”

Note: An ezine is another name for a newsletter or electronic newsletter.

I know that for many business owners the thought of sitting down every week/month to write and prepare their ezine is really quite a daunting prospect. And, of course, you can get a VA (Virtual Assistant) to pull it all together, upload it to your list management service, and send it out. But that still doesn’t alter the fact that you have to WRITE it! And if you’re not a writer, this is where the block happens.

As I shared with this client, it’s important that you have some kind of stay-in-touch strategy in place, and it should be something that happens on a regular basis, at least weekly, but it doesn’t have to be a full-on ezine (newsletter).

You do have options!

Here are a few ezine alternatives that I share with those clients who really don’t want to send a weekly ezine:

1. Send a Tip of the Week. I’m sure if you sat down you could easily come up with a whole series of quick tips around your area of expertise. If you came up with 52 you’d have a whole years’ worth of tips in one sitting.

2. Host a weekly free teleclass. I’ve seen several business owners do this with huge success. If speaking is more your thing, invite your list to a free weekly teleclass. Share a popular topic and then open it up for Q&A. What a great way for your audience to get to know you better!

3. Record a weekly audio tip. A great alternative to the Tip of Week idea; instead of writing a tip of the week, record a short 2-3 minute audio clip that you send out to your list instead, and then send them a link to listen to the audio online. This can very easily be done with a service like BYO Audio, who make it really easy for you to add audio to your emails.

As you can see, there are plenty of alternatives to the standard ezine/newsletter approach. Pick whichever one works best for you. The important thing is that you have a stay-in-touch strategy in place and that you are consistent on your delivery.

(c) 2012 Tracey Lawton

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