Email Marketing Vs Email Advertising

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Most people will immediately think about email marketing. If you did, you’re not wrong. Email advertising is a segment of e-marketing. Here’s what the differences are:

Email Marketing

Through this form of online marketing, you are reaching people who took an initial interest in you. They may have bought from you or maybe they signed up for your newsletter. Either way, they like what you’re doing. And now that you have their contact information you can email them with new products, discounts, updates or even send them surveys on what they thought of your processes. This opens a new world for marketers and allows them to become influential. By contacting people through their personal space, they are now converting more people than any other platform available. E-marketing converts more people than Facebook, Twitter and Google+ ever will. So let’s cut to the chase.

Email Marketing is the ability to email and convert readers into customers by adding value and/or propositions to persuade the reader to buy now.

Email Advertising

This refers to the ability to advertise inside an e-mail, not the ability to send an entire piece of mail as an advertisement. You might be asking, “What’s the difference?”. The difference is the primary content. Where email advertising still has an objective and a purpose with an advertisement tucked into it, an entire email as an advertisement is simply emailing a brochure to somebody with no other value. Think of a hand written letter versus a flyer in your mailbox. That difference is pretty big.

You can advertise your brand inside a purposeful email, while skipping past spam filters, in a non-intrusive manner. And typically, you’ll be the only ad in the email – so the spotlight is on you!

Email Advertising is the ability to put an advertisement inside a purposeful email where the primary objective of the email is to communicate.

This is an important part of online marketing. Yes, it’s a very big world of marketing. Here’s one really strong strategy for advertising through emails.

Do not spam the receiver. Email ads should be elegant. An ad that’s painful to look at will do one of two things: fail miserably (often) or achieve great success (very rare). Your advertisement should not be the center piece of the email. Then you look like spam by both your email provider (Gmail, Yahoo, Hotmail, etc) and their spam filters will pick up on it and place your email into the spam folder, which significantly reduces the chances of being seen.

If you send emails that have purpose and a primary objective, with an email ad, the ad will no longer be considered “invasive” or “bothersome”.

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