Email Marketing – Three Ways to Get a Better Response and Make It Pay


Email marketing is one of the best ways to increase the number of sales you make and produce more revenue. It has a bad reputation to a certain extent, with many people believing every email marketer is trying to pull some sort of scam, but actually it can be done in a way that is highly-ethical and profitable into the bargain.

Three tips for successful email marketing

One of the first things you need to do is start mailing your list more often. If you don’t mail your list very often, they have fewer chances to buy something from you, and that puts you at a big disadvantage straight away compared to people who mail regularly. You may think mailing more often will make you look aggressive, but that’s only the case if you choose the hard sell. If you write informative emails, your prospects will appreciate it, and you’ll make more sales, almost guaranteed.

Another objection to emailing more often is that people will leave your list. Some will leave, but not many, especially if you write emails in the right way. You should also tell people when they join your list they’ll be hearing from you often, and that way they’ll expect it.

Second tip: don’t be boring with your emails. How do you avoid being boring? One of the best things you can do is put your personality into your emails, and that means not appearing like a corporate entity. In the end, people buy from people, and the more you come across as a person and not a business, the more people will enjoy your emails, feel like they know you (in fact they will know you) and buy from you. So don’t be frightened to share personal stuff with the people on your list, even if it makes you look like a fool every now and again.

You should also write in a relaxed style, as though you were writing to a friend. You can use long words if you like, but it’s totally fine to write in simple language everyone can understand.

Finally (and this is another way to avoid being boring), give them useful information and don’t only try to sell them something. You should make the focus of the email good-quality information. That way your prospects will enjoy reading your emails and be more likely to buy from you when the time is right.

If you keep these three points in mind when writing you emails you’ll find your sales will increase, because when you do ask them to buy something they’ll be much more ready to accept your sales message, simply because there’ll be a high level of trust. In fact, follow the instructions above, and you’ll likely find email marketing brings in more sales than any other sales channel, and that can’t be a bad thing at all.

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