Email Marketing Strategies To Increase Business Exposure And Revenue


The electronic mail or “Email” powered by the Internet has wiped out geographical boundaries and has thereby changed the way people communicate globally. It is now possible to transfer information to anyone, in any corner of the world and at any time of the day. Owing to its low cost, phenomenal speed and the ability to reach people residing in different countries of the world, the email is also being explored as an important business marketing tool.

Many business owners have heard of the term “Email marketing” but are yet to capitalize on its features. If you are one of them, the following brief should clear your doubts and help you get started.

Email Marketing – How does it work?
Email marketing is a form of business promotion. It involves getting across information about your product or service to your target market using electronic mails. It has a dual purpose. This tool can be employed to improve relationships with existing customers. Additionally, it can also be used to rope in new customers for your business; those who have previously shown interest in your products and services. This form is as good as newspaper and television advertisements; in fact, it is better because you can reach your customers directly. It sends out a promotional message to all the persons on its email database. The message could be drafted as a letter or could include a combination of graphics and text.

It is natural to wonder how a business gets the email addresses of its target audience. It does so by means of website registrations, service subscriptions, customer service drives and referral programs. For example, if you ever shop at an online store, you are asked to create a free account with the respective site before you can proceed with your purchase. In addition to your first and last name, you are asked to provide your email address. You forget the store after your order is shipped to you, but they don’t. They save your contact information to their database and alert you on the available offers. Whenever they have a product, service or offer that interests you, they will inform you.

How can a business benefit from Email Marketing?
If we get down to weighing the pros and cons of this marketing system, there are several reasons why business houses should work with the system. First, it is cost-effective. It does away with printing and posting fees. Many mistake this promotion campaign as being free of cost. It is not free of cost because there are a few expenses one has to encounter. You might have to purchase email marketing software or you may have to spend by way of employing a professional to write and design your advertisement.

Email marketing enables a business house to send bulk messages at the click of a single button. This saves time and increases convenience.

Marketers use softwares to handle the task of sending out bulk emails to all the individuals on their list. This software also enables business owners to track what happens to the message after it has been delivered to the recipient’s inbox. It is possible to track the status of the message by means of links included in the message. The system reports whether the email has been marked as spam, whether it has been opened and deleted or whether it has been opened and a link embedded in it has been visited. This information can help business owners review their marketing strategies and make them more effective.

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