Email Marketing – Skyrocket Your Sales

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What exactly is email marketing and how effective can it be?

Email marketing is sending email messages to current customers to try to convince them to buy a product or service that you offer. Email marketing is accomplished through email campaigns and broadcast messages. So what is an email campaign?

An email campaign is the initial seven to ten messages you send out to your customer sharing the benefits of your product and a call to action to buy your product.

Studies show that a potential customer or prospect needs to see a product or offer around 7 times before they commit to buy. To help get your product in front of your potential customer 7 times, this is where email marketing comes in. You get the customer to join your email newsletter and you start an email campaign, which are usually seven to ten messages long. This trickle or drip marketing strategy helps to build trust between you and the prospect and they in turn become more comfortable with you and are more inclined to open their wallets.

If you have a brick and mortar (offline) business, email marketing is an easy way to build rapport with your customers. Email marketing can also be called relationship marketing simply because through your email campaign you are building a relationship with your customers. This leads to customer loyalty and repeat business. A good email campaign can also lead to referrals from pleased and loyal customers. A quick way to explode your business is to make your customers happy and they will gladly refer their friends and family to you.

Broadcast messages or newsletters are just as important as the initial email campaign. Broadcast messages are usually sent out once or twice a month. You can use broadcast messages to keep your customers up to date on any new products or services you provide. This will of course lead to more business.

The best way to achieve success is to use opt in email advertising. This asks the email recipient to consent to receiving emails from you the advertiser. Opt in email does away with all the freebie seekers that use phony email addresses just to get free stuff. Opt in also cuts down on spam. We all hate spam. You definitely don’t want to send spam to a current or potential customer. Your customers are your assets; they keep your business alive. So do yourself a favor and utilize email marketing to grow your business.

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