Email Marketing – Reasons Building A List Is Favored


A few years ago I read an eBook where this marketing expert said that, “If you don’t have an email list, you don’t have a business.” For some reason that phrase stuck with me over the years and I have now find it to be true. Email list building is a very effective strategy for getting new sales, boost current sales, and increasing customer retention.

Imagine doing list building for 2 years straight, and then having an email list of 20,000 subscribers. Do know how much money you could make from this list? Every time you send out an email you would make money – especially if your list members liked receiving email from you.

In this lesson, I want to reveal to you some reasons why email list building is vital to your online business success. All of these reasons are standard and will work for you no matter what business you’re in. Having a list is important, so you will want to build one today. Here’s the first reason you should build a list:

1) It’s a proven model

Every mega-successful person online will tell you that their email list is their bread and butter. And I’m not making this up. There are people with over 100,000 leads in their system, the amount of backend customers that they could have could be just as big. Opt-in email marketing just works.

Leading cold visitors to your sales page first may work initially, but you may find yourself going months without sales, even though you’re trying your hardest to market your website and your opt-in form. But with a list email list, you can expect sales on a regular basis like clockwork. It’s something that’s predictable. Here’s another reason why you should do list building.

2) Your chances of selling a priced item is greater

If you were go out and purchase advertising for a $300 product that you are selling, I highly doubt that you will get any customers. But lead these people to your email list and nurture them, then you will have a greater chance of selling these $300 products. People like to know that they won’t get scammed and that they are buying from someone that they know and trust.

It may take months to sell your first $300 product (depending on the number of leads that you have), but you can definitely make it happen. It should be a predictable process that is easy to see, and easy to implement in your business. So selling high priced items won’t be a hard thing to do at all.

These 2 reasons to have your own email list are things that you shouldn’t take lightly. Make sure you’re getting a lot of new leads everyday, and turn them into “hot” leads by feeding them great information in every email that you send them. They will buy faster than you can imagine.

Take these reasons and take action today by using them. The more money you make, the more you will see that email marketing is by far the greatest way to sell anything online.

Good luck with your email marketing campaign.

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