Email Marketing Lesson From Freddie Boodle’s Cave In Tenerife


This is going to be one of the best email marketing tips I give you.

You see, I believe storytelling to be one of the most powerful ways there is of making money. It’s a super-potent email marketing strategy.

And it’s not just me who thinks this.

Every great sales person is a master storyteller.

Doesn’t matter if they’re an email marketer, a copywriter, or doing face-to-face or telesales.

And think about it: how have religions managed to persuade people to become followers for hundreds of years?

Yep, through storytelling. Specifically, telling entertaining parables.

But if you’re still not convinced about the power of storytelling, then let me tell YOU a story.

When I was young (I’m talking about when I was 5 or 6 and still wetting the bed – yes, I was a late developer when it came to bladder control… ), Dad would tell me stories before bed.

And his stories used to be about a made-up character called Freddie Boodle.

Yet even though it was so long ago, I still to this day remember them.

They were great.

Freddie lived in a cave and only came out at night.

The stories were quite scary yet packed with adventure. (Probably why I used to then wet myself!)

Like I say, top stuff.

Dad was quite the storyteller.

Anyway, I remember going to Tenerife around that time. There was a cave down by the sea where me, Dad and Grandad used to go.

And who’s cave did I think it was?

Yep, Freddy Boodle’s.


Why have I told you this?

Quite simply, just to prove to you how powerful stories are.

How so?

Because somehow I still remember so much about Freddie Boodle.

Pretty crazy, right?

And if I can remember all that from so long ago, do you not think your prospects will remember your emails better if you tell stories?

‘Course they will.

And more importantly, they’ll be able to emotionally connect with what you’re saying.

Which means they’ll be more likely to buy from you.

Anyway, like I say, I haven’t invented the wheel here.

This stuff’s been around for thousands of years.

It’s just something most sales people and marketers don’t know how to do.

Though if you can do it in your emails, and, more importantly, do it well…

Then YOUR emails will stand head and shoulders above any of your competitors’.

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