Email Marketing: How To Start Making Money


The internet has made it possible for millions of people to make money online. People from all over the world, with any level of education can make a good buck with a computer and an internet connection. A big hit for many is email marketing. You may be wondering how this is possible.

Find Your Niche

A niche is a particular area where you have experience and knowledge. It can also be a type of product you are very familiar with. If you don’t enough about what you want to sell, you will not be able to convince people to buy from you. Potential customers have to feel you know about this particular niche than they do. Finding a niche where you will thrive is the difficult part. Once you have your area of expertise identified, you need to find your target audience. You will not be able to sell fishing lures to someone that hates fishing.

Compile an Opt-in Email List

Spam is not allowed. Your advertising emails can only be sent to people that have agreed to accept messages from you. There are various ways to compile a list, but that takes time. Valuable time that could be spent in a more productive manner. The easiest way to have an extensive mailing list to hire a company to find potential clients for you. This is fairly inexpensive. These companies specialize in gathering emails. They can get you people interested in what you are selling. When people are already interested in you and your product, they are more likely to buy.

Create an Interesting Sales Letter

The people you will be sending this letter to already have an idea of what you are selling. You need a brief overview to remind them, and then go on to explain why your product is better than that of your competitors. Your letter should be friendly, but knowledgeable. And not too salesy. People are bombarded with all types of sales pitches constantly. They want real proof that your product is better. Most important – keep it interesting. If it is too boring they will not read it to the end. They will certainly not buy from you if they won’t even read your letter.

Be Reasonable

These people have agreed to receive your sales letters or newsletters, but that does not mean they their inbox filled every single day with new offers, sales you are having or repeats from letters you have already sent. Each email should be fresh and new and spaced a reasonable length apart. Depending on your business, one a week should be sufficient. Many email marketing campaigns have failed because the marketer sends his list of subscribers too many sales pitches. Instead of shopping at your web site, they will unsubscribe from your list. You will quickly run out of people, then you have to start all over again. Email marketing gurus estimate you can earn approximately $1 per month from each subscriber. This is per average. Once you have built up a substantial list, you can quit your day job.

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