Email Marketing For Online Retail: Why It Should Be Preferred Over The Rest?


There are supposedly a number of media to do the same, but nothing quite as effective as online marketing for online retail.

The first among the possible marketing channels is telemarketing, which is based on the premise that the retailer would have the contact numbers of all the buyers; certainly a utopian thought! Also, even if such a perfect situation exists, someone can’t possibly elaborate on the entire repertoire, or even a particular section that is in focus for a certain span of time, on the phone. The next possible tactic is direct mailing. Although this is certainly a very impressive manner that almost comes near online marketing. However, the trouble, so to speak, in this methodology is that the production costs come out significantly higher than can be afforded by every retail organization. Even when one talks about the big players, nobody likes to spend much in order to get business, since that reduces the profit share.

So, now that it has been established that email marketing for online retail is indeed, the best choice, it’s time to understand the kind of details that go into making the whole thing work. The best approach is to include the email address in the feedback form, and also ask the salespersons at the check-out counter to ask customers whether they would like to join the emailing list of the organization for new offers on their favorite products. This would not only ensure that people have an idea of the fact that they would receive promotional mails, but also help the organization in building up an opt-in email marketing database, which would result in better results with regards to click through cases, as well as emails landing in the inbox instead of the spam or junk mail.

Also, if a retailer decides to initiate email marketing activities for its operations, there is a phenomenal boost in its brand equity, since it can maintain relations with its existing and prospective customers by maintaining a database of the email addresses to which a newsletter can be sent. This kind of targeted promotion is not possible in case of conventional advertising, which is essentially a mass marketing initiative, and this is another area where email marketing for online retail scores over the traditional approach. Long story short, it’s best to go for innovative marketing that is also affordable, than run the risk of advertising sparingly and not getting the desired ROI.

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