Email Marketing Changed the World

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Email marketing is a process of direct marketing that relies on electronic mail in order to communicate fund raising or commercial messages to the clients which means that each and every single email that reaches a client is part of the process. It is considered to be a great way to form different types of relationships with people on your list and don’t lose contact, while getting more business without having to do any other activities. This notion is used to refer to enhancing merchant – customer relationships while sending emails and encourage client loyalty.

Emails can also be sent to acquire new clients or to convince actual ones to purchase various products immediately. Email marketing consists as well in posting advertisements to emails sent by different firms to their clients and sending emails through the internet which is the only possible mean for that to happen.

The advantages of using this form of advertising are numerous. First of all it is said to be one of the most effective tactics of marketing via the internet. More than generous numbers of subscribers have agreed to receive scheduled email notifications on different subjects they are interested, not to mention the fact that half of all internet users send or check emails on daily basis. It is also relatively low budget as the effectiveness of email marketing is 20 times bigger than that of the direct mail as usually people are more inclined to open and read an email than to open direct mail packages. Studies concluded by the Direct Marketing Association concluded that traditional methods of advertising are no match to the response rate of emails which is 50 times greater.

The disadvantages reported by different email services companies refer to email deliverability which is still a problem for marketers who are legitimate as the averaged delivery rate is of 56% while 20% of the emails were rejected. All companies must verify that their programs respect spam laws. Aside from respecting all legal requirements, the so called “email service providers” started helping clients to manage and establish personal email marketing campaigns, providing assistance and statistics regarding the number of emails that were received and opened and if any links were clicked.

This process should be used as a method of balancing marketing campaigns. The secrets are truly easy to access and guarantee the lucrative nature of such a simple way of advertising. The world has changed fundamentally and the way it works too and all we have to do is to adapt and embrace all the technological advantages that are out there.

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