Email Marketing Advice For Beginners And Newbies

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When it comes to email marketing, before you even send your first email, the odds are stacked against you. If you didn’t already know, 25%-30% of your opt-in subscribers aren’t even receiving your emails. This is due to false email addresses, unconfirmed prospects, having your emails sent to the spam inbox, and email filters.

With that being said, I think it’s important now more than ever that you focus on getting your emails delivered, sent, and opened. To do so, simply focus on writing good email subject lines. Writing subject lines is a pivotal part of your email marketing routine, and it’s something that you should learn how to master if you want to see increases in your conversion rates.

I’ve never really put emphasis on writing email subject lines, until I tested it on one of my websites. I found a book that contained about 300 of the most famous headlines ever written, and modeled my email subject lines after them. The change was electrifying. My sales jumped through the roof.

One of the things that I changed was the length of the emails. I went from writing 500-word emails and switched to writing about 150 word emails. I wanted to get my message across quickly, and easily… while still being effective. And it worked for me. Why did it work for me? Well I have a few assumptions.

I think that emails are intended to be short and straight to the point. You don’t want to make your email so long that it takes forever just to get to your sales letter page. I used to take my 500-word articles and use them as the content for my emails. This was a big mistake. I got no sales or anything.

The only thing worse than that is writing an email subject line that doesn’t get opened. If you want to get your emails opened, you have to create fancy and eye catching phrases or words that motivates someone to click on your email. There are a lot of ways to do this. One way is by using something called “trigger words”.

Trigger words are words that captures the mind of your prospect, and keeps them hooked on what it is that you are talking about. Some of the best trigger words are: “free”, “secrets”, “how to”, “discover”, “little-known”, “amazing”, and etc. There are a ton of them, and the more of them that you discover, the more likely it is that you will use them in the subject line of your emails, and increase your sales and profits easily.

Writing a good subject line is something that you should take seriously and is something that can really ignite sales. Remember, your email is useless if no one reads it. So keep it compelling and interesting, and you’ll be on the right track to getting more emails read and opened, and eventually… get sales.

Give your subscriber a good reason to open up your email and you will be good to go. This isn’t rocket science, its simple marketing that can boost your sales and profits in a hurry.

Good luck with using these email marketing strategies to your advantage today.

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