Email Marketing – 3 Steps To Write A Winning Email

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When it comes to email marketing the number one goal is to produce winning emails. Emails that convince your subscribers to click, buy or respond are what we’re looking for. In this article we’re going to look at 3 steps you can take to ensure your emails get results every time.

1. Know the hotspots

OK, so the first and most important step is a little outside the box. We’re not even going to compose an email here. We need to look at the actual list of email addresses; the subscriber list.

Let’s think about a few questions here: where did this list come from? Why did people subscribe to this list? What do all the people on this list have in common?

Hopefully your subscribers are all hungry people that want one thing: information. They’re people who have signed up to your newsletter to gain new knowledge on a topic that fascinates them.

Now, if you’re reading this and you already have a list, no doubt you’ll know what the topic of your list is about. However, it’s very easy to drift off-topic when writing an email.

Make sure you thoroughly research your target market and understand their needs and interests as subscribers. Once you know their hot spots, it’s time to start writing emails.

2. Be open and honest

Writing email after email just isn’t enough to cut it. You need something more. You need something deeper. You must build trust with your subscribers.

Think about it, you’re probably not going to buy something from someone you’ve just met. You need to be able to trust them. You need to feel comfortable with them in order to buy something from them.

OK, I get it, so I need to build trust, but how do I do that?

The main thing people want to see is openness and consistency. So sending regular emails (e.g. 3 times per week) which contain valuable, interesting and unique content will build trust very quickly.

When it comes to selling to your list, be open and honest. Don’t hide affiliate links or adverts in your emails. Be honest and say you want to sell something.

People are much more likely to purchase something from you if you say something like “here’s a link to a product that I highly recommend”.

Plus, if you’ve built up that trust with your subscribers, they’ll start to trust your judgement on product reviews. If you say something’s worth buying, they’re likely to take your word for it.

3. Forget about it for a few days

It’s very easy to just sit down, write an email and then send it off to your list. You might glance over the email with a quick proofread, but otherwise that’s about it.

But what happens when you read that same email a few days later? Does it seem like you’re trying to get the same message across or does it somehow read differently?

Try it for yourself. Write an email out to yourself trying to persuade yourself to do something. Then put the email away, forget about it, and come back to it in a few days time. You’ll probably want to change the wording.

When we write something, it usually reads differently a few days after we’ve written it. So the trick here is to either plan ahead or get someone else to proofread, or even better: both.

If you want send out an email next Wednesday, write the email a week before and forget about it. Then, a few days later, get that email out and re-read it. Make any changes you want and then pass it to a friend of colleague to get their opinion.

By making these small changes you’ll discover that before long you’re writing winning emails that produce fantastic results. You’ll be gaining trust from your subscribers and ultimately you’ll be enjoying email marketing.

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