Email Marketing – 3 Steps to Creating a Followup Campaign


When it comes email marketing do you follow up with your prospects right away or just allow them to sit and grow cold instead of warming them up to you and your business? Many small business owners just don’t understand the importance of follow up once a new prospect has opted into their list, becoming a subscriber.

Remember that web searchers are usually cold when they arrive at your website. They are on the web to search for information. Most likely, they are searching for solutions to certain problems that they are currently facing or could be in the future. And hopefully, they can find what they are looking for when they arrive at your website and subscribe to your email list.

One of the biggest challenges that marketers face is what to mail and how often. Too many marketers mail infrequently, send the wrong message to their subscribers or just do not understand how to communicate with people. Others over mail and flood their subscribers with too much information or too many sales messages.

So how do you follow up, build trust and loyalty? Follow these three simple steps and you will be on your way:

First – Create your first series of 10 to 15 follow up messages in your auto responder account, and I recommend that you write these in one setting so they flow better – almost like a storyboard. If you are unable to write all of them in one setting then break it up into 2 to 3 settings but make sure that the content flows and makes sense.

Second – You need to mail consistently. For the first 5 days I would recommend mailing every day and then mail every two to three days thereafter until you have enough content to mail more often. If this is too much for you too handle then mail once a week, but always mail every week.

Consistent mailing is a real key to connecting with your subscribers. They need to know that you are real and by showing consistency you will build trust and people will be more inclined to buy from you when your offers are presented.

Third – Develop a survey system to find out what your subscribers and clients want to purchase. It can be set up through third party software or you can simply use your email auto responder. The idea is to add a survey in to your follow up sequence so you can continually research and find out what who your subscriber is and what he or she is in need of.

Follow up and follow through are important elements when it comes to developing relationships with new prospects and subscribers. Remember this so when you are creating your email marketing campaigns, your initial efforts to bring in the subscriber to your website don’t go by the wayside.

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