Email Marketing – 2 Profitable Tips You Can Rely On

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Email marketing is alive and kicking. I love email marketing because I get high quality leads that convert into sales right away. With the right strategy, email marketing can definitely be your number 1 tool for earning more cash in your online business. And it shouldn’t come as a surprise to you.

Many people have said (and are still saying) that “the money is in the list”. I just put up a simple squeeze page and autoresponder that had only 30 leads in there, and I’ve already received a sale. In your email newsletter, it’s very important that you provide your readers with awesome content, and that it benefits them in every way.

In today’s lesson, I want to share with you some tips on how you can start using email marketing in your business to boost your sales. These tips aren’t “secretive”… they’re very well known in the internet marketing community, and you can surely increase your sales if you follow some of these techniques. Here’s the first email marketing tip that you can rely on:

1) Write good subject lines

If you write an email, and no one opens it, then what good is it? You have to make sure that every email piece that you send out gets opened, and the best way to do this is with some copywriting techniques. Now you shouldn’t let copywriting scare you. The best way to get started with copywriting is with a swipe file.

A “swipe file” is simply a collection of winning ads and sales letters. You will find classified ads, headlines, full page ads, display ads, sales letters, website sales letters, and even copy and paste headline templates that can set you up for writing outstanding copy in no time at all.

This is absolutely essential to the success of your online business. Without a swipe file, it’s hard to gain inspiration for writing a money-making sales letter. So this invaluable resource is something that you should cherish, and learn from also. Here’s another tip for having email marketing success:

2) Email about twice a week

Right now in my email autoresponder, I have it set to mail out every 4 days. This is approximately twice a week. Does it work? It’s been working for me so far over the last couple of years, so I would say, “yeah!” The last thing you want is to email your list each and everyday. This is the fastest way to be perceived as a pest, and get people to unsubscribe from you.

Be patient with your email marketing, and strive to boost the number of new leads that you get into your email newsletter. The bigger the list and the more you cultivate it… the more money you will make. And the more you inject your personality into the list, the more feedback you will receive, and the more personal relationships you will gain.

These 2 tips for email marketing success are things that you should be doing now if you want to earn a lot of money on the web.

Good luck with using these tips in your internet business today.

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