Email Campaign Solutions:Sustained Success With Better Planning


According to recent industry studies, it has been proven without a doubt that email campaign solutions have the potential to really enhance the revenues and brand equity of a business in quite a phenomenal way. It is expected that the number of email accounts across the world, 3.3 billion in 2012, is expected to increase to more than 4.3 billion by the end of 2016. However, an average email user receives 147 messages every day, spends two hours on email every day, and deletes nearly half of these messages.

For businesses, these statistics are encouraging as well as threatening, as although the number of email users is going to increase as time passes by, there is also the need for relevant messaging and better planning with regards to email marketing solutions to ensure that the messages that are sent are opened and clicked through by the recipient. For this, one needs to plan a proper campaign, sending messages at regular intervals to maintain contact, engaging with the recipient over a period of time. This has a significant impact on the recipient’s psyche and the tendency to purchase.

Instead of hammering the proposition in one email message, a prolonged approach is a much better way of communicating the benefits of the product or service.

Thanks to technology, email marketing solutions can be programmed to send out email messages at regular intervals of time. The general approach followed by businesses to drive success is to first send out an introductory email, which would contain a special offer or some piece of vital information that helps the recipient, depending on the kind of industry that the business is operating in. It’s best to make prior arrangements in case a special offer is being given, so as to hold true to the promise. In case of disseminating information, the proposition is a bit trickier, as proper research is needed. However, when it’s all said and done, the benefits are tremendous.

The reason why this is going to be the case is because more often than not, people don’t easily trust websites, owing to the fact that there have been so many internet frauds. However, it is also a fact that many great success stories have been scripted by dotcom ventures. However, the difference lies in the approach. Credible enterprises, or at least the ones that wish to portray themselves as credible, need to ensure that a physical address and phone number is present at the website. Basically, it’s a mandate of sorts, even if the entrepreneur does not wish to do so. The alternate is that the email campaign solutions will simply not have any kind of impact on sales.

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