Effective Email Marketing: Unraveling The Enigma


The basic premise of effective email marketing is the percentage of emails opened and responded to (via click through, etc.) compared to the total number of emails sent. That being said, there are many aspects that need to be addressed, right form the subject line to the matter inside. Following are some of the key points that need to be kept in mind while creating the email message:

– It’s all in the name: Consumers like to know who they are getting the mail from. Hence, it’s important to use the organization’s name, so that a connect can also be established over a period of time.

– Nomenclature: Following the same name trail, effective email marketing also suggests using the consumer’s name instead of a generic greeting, in the subject line.

– No attachments: emails from unknown sources often have a tendency to have viruses attached. Since this fact is already deeply engrained in the consumer’s psyche, it’s best to not have any attachments in the email.

– It’s only words: Nobody likes to read. It’s a basic fact that stems out of the kind of lifestyle that exists in the present day world. Hence, until and unless the email is being sent to a select group of individuals and requires a lot of copy or content, it’s best to wrap up everything within 50 words.

– Lead by example: Customers are influenced via the examples that are set before them. Hence, it’s best to convey the values and ethics the company believes in, in not only the words, but even the visuals that are used to convey the message, as well as the overall layout.

So that’s it, a guide to effective email marketing. The secret essentially lies in creating emails that appeal to the customer’s mind. The rest takes care of itself!

Next, it is important to pay heed to the fact that in order for an email to be effective, it needs to be opened. Hence, the subject line plays a vital role in the success or failure of the effective email marketing campaign. Also, the headline of the email message, which is essentially an extension of the subject line and decides whether or not the person will read the entire mail and respond to it, is also very important. A delicate mix of all these elements makes for the perfect email and ensures a successful campaign.

Email marketing is today one of the most widely recognized and admired marketing tactics in the world, and the reason for this is simple – minimum investment and phenomenal, measurable returns. However, effective email marketing means making full use of the opportunity to get exponentially high returns compared to what one would get in case any other marketing medium was opted for.

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