Doing The Right Things For Your Email Marketing Campaign


Want more sales for your product or service? Well it’s simple then… simply offer a free email newsletter. Depending on the price of your product, this method would work more often than not. If you sell a product that is around $30 and above, you will probably want to generate a lead.

If you sell a product that is $10 or lower, simply lead them straight to your sales page. It makes no sense go through the hassle generating hundreds of leads just to sell a simple $10 product. If you can’t master the mechanics of selling a $10 product successfully from your simple sales page, how do you expect to do it if you’re trying to promote a product that costs $300?

I want to go over some brief and quick email marketing strategies that you should implement in your online business that will help you to start getting on the right track to getting more sales on a regular basis. Let’s take a look at the first thing that you should do email wise to improve your figures:

1) Let people know what they’re subscribing for

If you look closely to most squeeze pages or landing pages that attempt to generate a lead, they don’t exactly tell you what you’re subscribing FOR. Most of them just say, “Enter your name and email address to receive our free guide on stocks and bonds.” Well if that’s the case, why does someone have to enter their name and email address? Doesn’t make more sense to just have a download link ready for them as soon as they land on your website?

Well, most people want to get your name and email so that they can follow up on you via email – to (hopefully) extract a sale from you. But they don’t say this on their landing page. They don’t say this because they want the free offer that they have to sound more appealing and “teasing” than a boring fact that says, “Enter your name and email address so that I can send you tips to your inbox.” Which one would you go for? Here’s another email marketing tip:

2) Test email frequency

I used to think that emailing leads everyday was a terribly poor thing to do. But I’m starting to rethink my position on this topic. I recently changed my email follow up sequence from every 4 days, to everyday. I received a sudden surge of sales. Now yes, I did receive a lot of unsubscribes, but you have to wonder… would these people have bought from me anyway?

You have to do what’s right for your business. So make a choice. Do you want to:

a) Mail not so frequently to please and not annoy your subscribers, or…

b) Do what’s right for your business, and boost your income?

I’ve made my choice. I’ve tested a lot of things when it comes to email marketing, and a lot of things work… and other things work even better. You have to do the testing in your business to see what works best for you, and then run with it – and don’t change it… unless it stops working or becomes unprofitable.

Now get out there and sell something.

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