Creating The Body of The Email Message


The body of the message is the area where you build upon the emotions that you touched upon with the subject line. A good way to start off is by repeating the exact same subject line and using it as the headline at the top of the message body.

When you repeat the subject line exactly, it reinforces the message and it reminds people of the reason why they are reading the email.

It is definitely not a good idea to load the message body with a bunch of hyped up sales pitches or too much text. The real job of the message body is to lead the person to the landing page or the sales letter page which is where the actual selling is going to take place.

If you load the email up with too much content, you’ll simply lose the reader’s attention and if you lose their attention, you’re going to lose sales as well.

1. Quickly remind the reader of who you are.
If you’re sending an email “sales” message to your “prospect” list for the very first time, you absolutely must remind them of who you are and how they got on your list.

2. Use a benefit-packed first line and paragraph.
Your subject one should be supported and elaborated on by a benefit-packed first sentence and or paragraph. Remember, once you’ve gotten the reader to open your email message, you want to keep that momentum going. The best way to do this is to tell him what he will get out of this message. Therefore, the first line and first paragraph of your email sales message (after the reminder) has to be benefit-packed!

People do not want to go through “half a page of text” in order to find out what the message is about. All they want to know is “What’s in it for me?” And they want to find out right away. Once they find that out, they will decide whether they want to continue reading the message or not.

Always remember you only have a few seconds to get their attentions. If you fail to do this, you will probably lose them. That is why it is important to use an attention-grabbing subject line and a benefit-packed first sentence and paragraph.

After writing that first paragraph, put it to test. Pretend that someone else has sent this email message to you. If you got this message, would you read it past the first line? If the answer is no, then you need to come up with a better, more enticing first line.

As with the subject line, don’t make any false statements. The only way to succeed with email marketing is to build trust and rapport with the people on your mailing list. Be upfront and honest to these customers. If you lie, you will get caught very quickly and you will turn a potentially good email list into a useless one very quickly and all of the effort it took to create the list will just go to waste.

Keep the message short and to the point. Do not drag your message out for several pages. A few short paragraphs, sometimes even one will do the trick. Keep your messages short to the point and pack them with benefits. Just let the reader know “what’s in it for him”.

You only have a few seconds to get the reader interested, so keep the message short and pick your words very carefully. Avoid using words and sentences that are just “fluff and filler”.

When you have a short email message, you can usually get all your messages sent out through your auto-responder service providers’ server in a shorter period of time since shorter messages get sent out quicker. This can be very helpful when you have a list containing several thousand names. Remember time is money.

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