Creating an Email Marketing Newsletter Can Boost Your Income


Creating an email marketing newsletter can be a powerful way to build relationships with your customers and increase your overall sales. You see, when a potential customer visits your website for the first time, you only have a short amount of time to persuade him or her to buy your products.

If for any reason the customer leaves without making a purchase, you may have lost the opportunity for good. And very few visitors buy the first time they land on a web page.

Even if the visitor to your website intends to return in the future, chances are this will never happen. The customer gets busy with daily life and ends up forgetting about the offers you made on your website.

With an email marketing newsletter, however, you can build a relationship and remind your subscribers about the value you offer in your products.

Plan Your Email Marketing

As you can imagine, though, you have to plan your email marketing campaign carefully to maximize your chances of creating lifelong customers and increasing sales. Too many business owners, especially those new to marketing, make a number of mistakes in their campaigns and end up losing subscribers.

Here is the most common mistake you need to avoid when creating your email marketing newsletter:

Too Many Sales Offers

The first mistake that people usually make in their email campaigns is sending too many sales offers to their customers. This is understandable, since most new business owners are going to be eager to make some sales, and they have been told repeatedly that they can make great money by selling products to their email subscribers.

The problem is that they haven’t taken the time to build a relationship with their subscribers.

Provide Helpful Information and Build Confidence

For example, if you are selling products related to dog training, whether this is digital information products or physical products sold in an e-commerce store, you should provide helpful content to subscribers on a regular basis.

You might send out a couple of emails each week with tips related to dog training, keeping your dog healthy, or preparing homemade dog food recipes.

The point is that you should build trust and credibility by providing real information, and once a customer sees that you know what you’re talking about you will be more likely to make some sales.

Giving Value Comes First

Sending helpful emails isn’t just about showing everyone that you know your stuff, however. It also shows customers that you’re willing to provide some much-needed help for free instead of constantly asking customers to buy something.

The quickest way to turn off customers and lose subscribers is to send email after email with nothing but advertisements. Many big corporations do this as well in their email marketing newsletter, but they have an advantage because customers are already buying from big-name companies.

Unfortunately, you don’t have that luxury.

When Do You Ask For the Sale?

So if you spend all this time providing free information, when exactly are you going to ask for the sale? Well, there’s actually more than one way to do this.

You can send informative articles that are a few hundred words long and then have a short message at the bottom telling people about your products.

Or, you could simply send articles with no sales information whatsoever and then send an advertisement once a week or so. Following this formula will give you a higher chance of success in your email marketing newsletter.

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