Common Internet Marketing Company Myths And Schemes

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Guaranteed ranking on page 1 on the major search engines in less than 30 days! We have a special relationship with Google, Bing, & Yahoo! Pay this amount per month and we will give you these keywords guaranteed in the top 3 results in the pay per click section!

How many of you reading this have gotten dozens if not hundreds of phone calls from internet marketing companies claiming at least one of the above? Heck, even I have and this is the industry that I am in.

Some companies try to mask themselves as Google. The pitch goes something like this: Automated Machine-“Hello, we need to verify your Google 411 listing, to update your FREE Google 411 listing please press 1.” Press 1. Automated response-“Please hold for the next available representative to verify your FREE Google 411 listing…cue in the elevator music.” Telemarketer picks up the line-“Hi, my name is A%&* and I am with (scam internet company name here), do you currently rank for the keywords you want on Google?!”

This article is going to clear up many of the things listed above in what you should NOT look for in a internet marketing company.

Myth #1:
Guaranteed ranking on page one in any time frame.

This is utterly impossible to do! Not to mention a company claiming this is not adhering to Google’s Aesthetic & Webmaster policy (see reference below). Most engineers that do work on the search algorithms at major search engine companies don’t even know what the entire algorithm is. They work on individual pieces like a chain of DNA. Only the elite in any search engine company will know everything about the entire algorithm.

Myth #2:
We have a special relationship with Google, Bing, & Yahoo!

Again, no company has a “special” relationship with Google or any other major search engine for that matter. Some companies claim they have special data feeds when all what they are really talking about is doing a bulk upload which anyone can do. However the big dogs like Google & Bing do have programs for search agencies such as Google Engage. But such programs still do not give any company a “special” relationship with Google.

Myth #3:
Pay this amount per month and we will give you these keywords guaranteed in the top 3 results in the pay per click section.

This is a direct violation of Google’s Aesthetic policy. Problem here is that the search agency will charge a flat monthly rate and will not let the customer know what they pay in clicks and what they put in their pockets. Usually when this is the case the internet marketing company is taking at least 1/2 of the monthly fees. The way a company should charge for a pay per click service is based on what the client is willing to spend. Then the search agency should charge either a flat monthly rate or a percentage of ad spend.

There are many great internet marketing companies that are out there. The problem is that they are not going to be calling your business to pitch you. If a small to medium sized business averages 10-15 phone calls per day from scam internet marketing companies and low and behold a good search agency calls how are you going to know? You will more than likely will already be at your wits end and will just hang up.

Start doing some research on companies that you may consider doing business with. Check the BBB, reviews, ripoffreport.com, etc and see what the reputation of the company is. Ask around to some of your friends who also own businesses and see if they recommend anyone or to warn you about a certain company.

I hope this article had some useful information for you and your business in your quest to find a good company that will actually tell you the truth, undersell you and over-deliver.

Good luck!

Resources: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

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